Erin Lee

Erin Lee is a seasoned professional with over 9 years of experience in consumer insights, leveraging a background in psychology to understand the 'why' behind people's behaviors. Erin excels in both quantitative and qualitative research methods and has a talent for simplifying complex findings into compelling narratives tailored for senior executives and non-research audiences. With a diverse industry exposure spanning entertainment, technology, kids research, content research, consumer packaged goods, advertising, agriculture, health & wellness, human resources, B2B, and education, Erin's expertise is versatile and insightful. Erin's academic foundation includes a B.A. in Psychology and Neuroscience from the University of Southern California. In her career, Erin has held key roles such as Director of Research & Insights and Senior Manager of Research & Insights at The Wonderful Company, and prior roles at Disney ABC Television Group, Nielsen, and Hypothesis Group, where Erin honed her skills in research, analysis, and market strategies.