Linda Laszcz

Linda Laszcz is a marketing and consumer insights expert with over 20 years of experience in the field. She has exceptional skills in both qualitative and quantitative research methodologies and is well-versed in turning consumer insights into actionable business strategies that result in marketplace differentiation.

Laszcz has a remarkable reputation for her contributions to establishing and building the MTD consumer research department. Her inspiring leadership led to the high performance of her team and strong alignment with peer groups in North America and worldwide. Under her guidance, the department realized a $2.5M ROI, establishing organizational change to embed consumer insights into the product development and marketing communications processes to meet business objectives.

As a Director of Consumer and Market Insights at MTD Products, Laszcz managed departmental initiatives aimed at improving market research approaches and standards. She maintained excellent external research partners' relationships to ensure superior service quality in primary and secondary research, new product concept testing and development, advertising and brand copy testing, online community management, customer satisfaction measurement, brand health tracking, residential, and professional segmentation and strategy development.

Linda Laszcz's educational background includes an MBA in Business from Baldwin Wallace University and a BS in Business Administration and Computer Science from Bowling Green State University.

She has received numerous professional awards and is a member of various organizations, such as the Northeast Ohio Market Research Organization, where she is a founder, member, and board member. Linda Laszcz's remarkable contributions include being a three-time recipient of MTD Business Innovation Award as well as the Home Depot Innovation of the Year Award, 2019.