Erik Harbison

Erik Harbison is a seasoned digital marketing practitioner and career coach with over 25 years of expertise in the field.

He specializes in helping marketers advance their careers by offering services such as job search assistance, career path definition, and talent assessment and development for marketing teams.

Erik has successfully coached and mentored thousands of marketers, aiding them in securing roles at prestigious companies like Amazon, Google, Drift, and IBM, as well as smaller agencies and startups.

With vast experience in instructing digital marketing courses, Erik led the University of Vermont's top-ranked online digital marketing certification course.

His areas of expertise include marketing career management, coaching, and consulting, as well as strategic marketing support for businesses, agencies, and marketing teams.

Erik's guidance covers a wide range of topics including digital marketing strategies, persona development, marketing research, product marketing, demand generation, and go-to-market planning.

His skill set encompasses developing high-converting lead funnels, building high-performing teams, and implementing ROI-driven marketing programs.

Erik's career history includes leadership roles at companies like AWeber Communications, Inc., eBay Enterprise, and Refinery Inc, reflecting his extensive experience and influence in the field of marketing.

He is dedicated to helping individuals and businesses navigate the ever-evolving landscape of digital marketing by providing personalized coaching, strategic insights, and hands-on support.