David Kross
Product Marketing Lead | B2B SaaS | Go-to-market
David Kross is a data-driven marketing leader with 16 years of experience helping startups and enterprises achieve significant revenue growth and market share increase.
He specializes in defining brand narratives, launching products, engaging buyers, and building lean, effective marketing technology stacks for tech startups and mid-market companies.
David Kross's cross-functional background includes expertise in product marketing, demand generation, marketing operations, analytics, brand management, content creation, and project management.
His marketing focus areas cover a wide range of strategies such as coaching, go-to-market planning, persona development, product positioning, competitive intelligence, marketing automation, and various forms of marketing communication.
David Kross has held prominent roles in renowned organizations like 8x8, Apica Systems, eZ Systems, and CAST, contributing significantly to global marketing, demand generation, and product marketing.
His educational background includes studies in Spanish, Argentinian Political History, as well as Bachelors in Journalism and Political Science.
In addition to his marketing expertise, David Kross has a music background, having been a bass player in multiple bands and a touring musician for Dovecote Records.
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