Erica Ginalski

Erica Ginalski is a seasoned marketing professional currently serving as the Senior Manager of Global Brand and Integrated Marketing at UGG. With over 12 years of experience in the retail sector, she has worked with both luxury and mass-market brands, honing her expertise in integrated marketing strategies.

Professional Background

• Current Position: Senior Manager, Global Brand and Integrated Marketing at UGG.
• Previous Experience: Erica has held various roles that have contributed to her extensive knowledge in marketing within the retail industry.

Education

Erica graduated from the State University of New York at Albany, where she likely developed foundational skills that propelled her career in marketing.

Skills and Expertise

Erica's skill set includes:

• Integrated marketing strategies
• Brand management
• Retail marketing for both luxury and mass markets

Her experience reflects a strong capability to navigate the complexities of brand positioning and consumer engagement in a competitive marketplace.