Catherine Fong

Catherine Fong is a seasoned marketing professional with over 10 years of experience in the industry, specializing in 360 Marketing strategies that blend in-store and online campaigns to captivate customers along their retail journey.

Starting her career with luxury brands' event project management, Catherine has evolved into an in-house 360 marketer, leveraging her enriched channels and resources to optimize marketing, digital, and media platforms.

In her recent role, Catherine excelled in boosting brand awareness and creating desire for products by segmenting and analyzing customer data to deliver personalized communications. She has a track record of surpassing KPIs and commercial targets through seamless collaboration with stakeholders.

Apart from her professional endeavors, Catherine is a dedicated mother of two, adept at balancing the demands of work and home life.

Catherine's professional skills include Creative and Branding management, Category Marketing, Strategic Marketing and Media Planning, Project Management integrated with Digital Marketing, CRM and Data Analytics, Public Relations and Events Management, as well as Indirect Procurement.

She pursued her education at Temasek Junior College, Singapore, studying GCE 'A' Level in the Science Stream, and later completed a Bachelor of Business Administration (BBA) with a focus on Marketing at The Chinese University of Hong Kong.

Throughout her career, Catherine has held key positions such as Senior Strategic Sourcing Manager, Asia Pacific at The Estée Lauder Companies Inc., and various senior managerial roles at DFS Group Limited, focusing on Marketing & Media Services, Category Marketing, Branding and Creative Project Management, as well as PR and Marketing Management.

Prior to these roles, Catherine also gained experience at DT Digital, inCorpration / inMagazine / VisionNouvelle, and Kingsmen Hong Kong Ltd, honing her skills and expertise in diverse marketing functions.