Tulane University

Director of Marketing at UGG

One region, over 65% of total business – build-out multi-channel marketing strategy. 

Digital first mentality. Revamped how we work with retailers. Accelerated growth of our men’s business. Tapped into youth culture. Developed campaigns that have haloed over the entire brand. More to come.

Deckers Brands

UGG - Director of Marketing, North America

Thousands of distribution points. Multiple product stories. Endless content needs. Tied it all together for one clear, focused consumer message.

UGG - Director of Marketing, DTC

Led multi-million dollar global advertising / marketing strategies that included paid media, social, in-store events and visual displays, public relations programs, and packaging development. Everything.

On-brand. All of the time. Guided all initiatives to reflect our aesthetic and core values. Vigilantly protected brand equity of Calvin Klein.

Calvin Klein

Director of Global Marketing

Owned product positioning and strategy of all new global launches. Ensured consistency of vision from initial sell-in to consumer roll-out. 

Developed, implemented, and oversaw annual marketing budget.

Global Marketing Manager, Calvin Klein Underwear

Multi-million dollar product launches. Managed marketing strategy and execution. Ran laps around competitors owning both consumer mind-share and actual market share.
  
Partnered with the big guys - Macy’s, Bloomingdale's, Lord & Taylor, Dillard's. In-Store presentation. Out of store strategy.

US Marketing Manager - Men's Division

Pushed brand into modern age leading first ever digital marketing effort.

Created process. Added efficiency. Tamed the chaos.

US Marketing Manager - Women's Division

Key creative force. Driver of revitalized marketing strategy. Created marketing plan aimed at surpassing profit targets. 2005 saw record growth -  budget numbers exceeded by 10%.

Developed a new, more targeted PR approach. Results were immediate with a tenfold increase in press hits.

The Princeton Review

Director of National Marketing

Revitalized email marketing strategy. Revamped tone, appearance, message. Click-through rates surged. Conversion to sales up 32%.

Spearheaded all research and analysis. Led focus groups. Dug deep into competition. Trend reports. Explored new product lines. Quant and Qual testing.

Assistant Director of National Marketing

New media start-up targeting college students. In on the ground floor. Key player in successful launch.

Zilo Networks

Marketing Coordinator

Comprehensive public relations internship within consumer products division. Accounts included Kellogg's and Hershey's.

Justin Dolecki