Eric Wiegand

Eric Wiegand is a senior marketing and analytics executive currently serving as the Head of Global Marketing Analytics at eBay. Here are some key details about his background and role:

Professional Experience

Eric Wiegand leads the Global Marketing Analytics division at eBay, focusing on optimizing marketing strategies in eBay's three largest markets: the United States, the United Kingdom, and Germany.2 In this role, he is responsible for:

• Establishing and expanding data-driven marketing initiatives
• Overseeing analytics efforts to improve marketing performance across eBay's major markets
• Leveraging data and insights to inform strategic marketing decisions

Career Background

Prior to his current role at eBay, Eric has held other senior positions that showcase his expertise in marketing analytics and growth:

• Chief Analytics Officer at Bed Bath & Beyond
• Chief Marketing/Growth Officer roles at other companies3

Education

Eric Wiegand holds an MBA from Columbia Business School, which has likely contributed to his strategic approach to marketing and analytics.1

Skills and Expertise

Based on his background, Eric Wiegand appears to be:

• A visionary marketing and growth executive
• Highly experienced in data-driven marketing strategies
• Skilled at leveraging analytics to optimize marketing performance
• Adept at leading analytics teams and initiatives in large, global companies

His endorsements from top professionals in the industry further validate his expertise and leadership in the marketing analytics field.3