Shawn Friel

Shawn Friel is the Head of Growth at Gitwit, a company focused on innovative marketing strategies and customer acquisition. He joined Gitwit in May 2023 and has since been instrumental in developing unique go-to-market strategies tailored to specific customer needs. His approach emphasizes understanding consumer behavior and leveraging digital channels for effective marketing campaigns.13

Friel has a strong background in leading growth strategies across various sectors, including B2B and direct-to-consumer markets. He is known for advocating a discovery-led marketing approach, which involves deep insights into target audiences to inform strategic messaging and channel selection.123

He holds a degree from Duke University and has accumulated extensive experience in driving profitable growth for consumer-focused businesses, showcasing his expertise in both strategic planning and execution.45