Christian Wiegand

Christian Wiegand is the Deputy General Manager and Head of Marketing & Communications at NIO Deutschland, a role he has held since June 2022. Based in Munich, Germany, he has a robust background in marketing and communications, particularly within the automotive industry.

Professional Background

• NIO Deutschland: As Head of Marketing & Communications, Wiegand focuses on user development, enhancing brand visibility and customer engagement.
• MG Motor Deutschland: Before joining NIO, he served as the Head of Marketing for MG Motor Germany from August 2021 to June 2022.
• Nokian Tyres plc: He worked as a Marketing Manager for the DACH/NL/DK regions from September 2020 to August 2021.
• AUDI AG: His tenure at Audi included roles in global campaign management and marketing communication strategy from 2015 to 2020.
• Anheuser-Busch InBev: Wiegand was an Event and Sponsoring Manager from June 2014 to August 2015.

Education

Christian Wiegand holds a Diplom in Sportökonomie (Sports, Business & Law) from the University of Bayreuth, which he completed between 2005 and 2011. He also holds a certification as an Online Marketing Manager from Münchner Marketing Akademie.

Skills and Expertise

Wiegand's expertise lies in:

• Strategic marketing and communications
• Brand development
• Campaign management
• Event management

His diverse experience across various industries enhances his capability to drive marketing strategies effectively within NIO and beyond.