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Eric Smuda
Chief Customer Officer | Head of CX | C-Suite and Board Advisor | VOC & NPS Champion | I drive company growth and retention through better customer experiences
Eric Smuda is the Chief Experience Officer (CXO) at Likewize, a company based in Southlake, Texas.23 He is recognized as an inspiring Customer Experience (CX) and research expert who excels at sharing his experience and collaborating across various groups and levels to achieve goals effectively.1
Education and Background
Eric Smuda holds a Bachelor's Degree in Marketing and an MBA in Marketing, both from Southern Methodist University.2 This educational background has likely contributed to his expertise in customer experience and marketing strategies.
Professional Experience
Before his current role at Likewize, Eric Smuda has held several positions that have shaped his career:
His diverse experience in different organizations has likely contributed to his comprehensive understanding of customer experience and business operations.
Expertise and Speaking Engagements
Eric Smuda is known for his expertise in:
- Customer Experience (CX)
- Research
- Driving sustained success in business
He is frequently invited to speak at industry events, sharing his insights on customer experience strategies.5 In July 2024, he was scheduled to speak at a conference about the keys to driving sustained success as a CXO in a financial services firm.5
Leadership Approach
As a Chief Experience Officer, Eric Smuda emphasizes the importance of communication in building a strong customer experience.6 He is adept at:
- Sharing his experience across different groups and levels
- Achieving goals effectively
- Leading successful change initiatives
- Driving outstanding customer experiences as a growth engine for businesses8
Eric Smuda's LinkedIn profile (username: ericsmuda) likely provides more detailed information about his professional journey and accomplishments in the field of customer experience.17