Eric Smuda

Eric Smuda is a results-driven and customer-focused professional with over 20 years of experience in the travel and hospitality, financial software, technology, and telecom industries. He is a trusted advisor to the C-Suite and Board of Directors, translating the voice of customers into actionable insights that drive strategic growth opportunities for organizations. Eric has a proven track record of designing and implementing successful customer experience programs, voice of customer programs, loyalty programs, CRM, and email marketing strategies that deliver tangible business results. He has held several leadership positions throughout his career, including Vice President of Technology Group at Market Strategies, Director of Customer Satisfaction Measurement at HP, Vice President of Customer Insights and Experience at Avis Budget Group, and Vice President of Customer Experience and Loyalty at Hertz. Eric is currently the Principal of CX Strategy and Enablement at InMoment, where he leverages his expertise to help organizations build a customer-centric culture to drive business success. He holds an MBA and a Bachelor's degree in Marketing from Southern Methodist University.