Audrey Zmuda

Audrey Zmuda is an experienced market research professional currently serving as the Market Research Lead at Front, a customer communication platform company. Here are some key details about her career:

1. Current Role: Audrey joined Front as their Market Research Lead in March 2022.2 In this position, she is likely responsible for leading market research initiatives to inform the company's strategy and product development.

2. Previous Experience: Before joining Front, Audrey had significant experience in market research and customer insights:

   • She was the first market researcher at Instacart, where she built some of the key foundational studies that the company still uses today.1
   • Audrey has a diverse industry background, having worked in high tech, consumer packaged goods, toys, and retail sectors.

3. Skills and Expertise: Audrey is described as a highly skilled researcher with expertise in both qualitative and quantitative methodologies.1 Her experience spans various aspects of customer insights and market research.

4. Career Progression: Audrey's move to Front as their Market Research Lead appears to be a pattern in her career. She mentions that similar to her past roles, she will be the first dedicated market researcher at Front2, indicating her ability to establish and develop market research functions in growing companies.

5. LinkedIn Profile: Her LinkedIn profile can be found at linkedin.com/in/audrey-zmuda-34b195.12

Audrey Zmuda's career trajectory showcases her expertise in establishing and leading market research initiatives, particularly in technology and consumer-focused companies. Her role at Front likely involves providing critical insights to guide the company's strategic decisions and product development efforts.