Audrey Zmuda

Audrey Zmuda is a seasoned Customer Insights leader with a diverse industry background spanning high tech, consumer packaged goods, toys, and retail.

She excels in designing and executing research programs that align with business objectives, and in activating customer insights to drive impactful business results.

Audrey is known for her expertise in qualitative and quantitative research methodologies, with a focus on early stage research, and for her role as a strategic business partner with a talent for building strong collaborative relationships.

Her skills include ethnography, focus groups, usability testing, concept development, brand positioning, advertising development, and advanced techniques like segmentation and pricing.

Audrey holds an MBA in Marketing from the University of Colorado Boulder and a BS in Advertising and Business Administration from San Francisco State University.

With a rich professional history working in roles at companies such as Front, Instacart, Facebook, Intuit, Bovitz Research Group, and LeapFrog Enterprises, Audrey Zmuda is currently consulting for start-ups while exploring new full-time opportunities.