Karen Krishfield

Karen Krishfield is a consumer insights leader with a strong background in driving strategic initiatives in the entertainment industry and diverse sectors. With experience on both supplier and brand sides, she excels in leveraging various research methodologies to deliver actionable insights for business impact.

Karen's expertise spans areas such as advertising research, brand positioning, consumer habits, market analysis, and choice models, among others. Her strategic thinking, attention to detail, and advocacy for research best practices have earned her recognition as an Insights Association Laureate.

Having a Bachelor of Arts in Psychology with a specialization in Business Administration from UCLA, Karen has held key roles at notable organizations like Hulu and Lieberman Research Worldwide. Her roles have included Principal Research Enablement Manager, Senior Team Lead, Senior Brand Research Manager, and Research Director, showcasing her versatile skill set.

Beyond her professional pursuits, Karen is dedicated to giving back through volunteering with Habitat for Humanity. Her personal interests in travel, photography, and live events reflect her curiosity and zest for diverse experiences.

Currently seeking her next client-side role, Karen is open to consulting, freelance, and contract positions while aspiring for a permanent full-time position. Her strengths in individualization, strategic thinking, continuous learning, achieving goals, and organizing make her a valuable asset in the field of consumer insights.

Karen Krishfield's passion for research, diverse skill set, industry accolades, educational background, and commitment to community service make her a well-rounded professional poised for impactful contributions in her future endeavors.