Emma Roberts

Emma Roberts is the Head of eCommerce for Smartify, having previously worked in various roles within the arts and culture sector. She has extensive experience in supporting over 1000 organizations and individuals with building digital resilience, creating new revenue streams, and attracting digital audiences. Emma has aided over 25 museums and art galleries in transitioning their shops online, providing crucial support during the challenging year of 2020. She is dedicated to developing individual skills and enhancing digital maturity in the arts and cultural domain, offering practical solutions and on-the-ground assistance to achieve organizational goals and engage audiences effectively. Emma is a seasoned guest speaker at prominent conferences such as Digital Culture Network, Digital City Manchester, Cultural Enterprises Conference, and Heritage Symposium Conference. She also serves as a judge for the Income Generation category at the Digital Culture Network Awards.