Elsbeth Martinez is a skilled and experienced Product Marketing Manager with over ten years of experience. She is a strategic-thinker with a proven track record in developing best practices to streamline processes, digital and traditional campaign strategy, and KPI/lifecycle analysis. Her expertise includes Marketing Automation, Product Messaging, Project Management, B2B/B2C Marketing, and KPI Analysis. Elsbeth holds a Bachelor's of Arts and Science in Communication Studies & Mass Communication from Texas Tech University.

Currently, Elsbeth serves as the Marketing Manager for an enterprise-level strategy and architecture application development company. Her ability to connect and empower interdepartmental teams to work towards common goals is one of the key features that make her an invaluable asset to any organization. Besides her current job, Elsbeth has worked at several esteemed organizations such as Signify Health, BenefitMall, Confie Insurance Group Holdings, Concentra, Bybee's Boutique, Fiesta Acceptance, Fiesta Motor Company, and Lubbock Housing Finance Corporation (LHFC).

In her role as a Marketing Manager, Elsbeth has shown her expertise in Product Marketing Management, Corporate Communications, and Consumer and Community Engagement. She is skilled in using marketing automation tools such as Marketo, Eloqua, and Hubspot, and has a good understanding of CRMs such as Salesforce. Elsbeth is a thought leader in generating blog content and optimizing website content to increase customer engagement and retention.