Craig Slater

Craig Slater is the Director of Marketing and Communications at Worldplay, a position he has held since June 2014. In this role, he leads the Creative Marketing and Video Production teams, focusing on executing national marketing strategies and enhancing the brand's presence in North America.1

Background and Experience

• Education: Craig holds a Bachelor of Commerce in Finance from the University of Calgary, which he completed from 2002 to 2006. He also has certifications in Email Marketing and Inbound Marketing from HubSpot Academy, obtained in January 2020.1
• Previous Roles: Before joining Worldplay, Slater worked at MNP as a Digital Marketing Lead and later as the Manager of Digital Marketing Strategy. His earlier experience includes roles as a Digital Strategist and Webmaster at CBS Designs, as well as various analyst positions at Franklin Templeton Investments.12

Skills and Achievements

Craig is known for his expertise in digital marketing, particularly in areas such as SEM, SEO, PPC, and KPI analysis. His entrepreneurial journey began with a self-started web development company, leading to a successful career in marketing where he has developed numerous impactful digital marketing campaigns.1

In addition to his professional skills, Craig enjoys discussing topics related to technology, business, biking, and movies, indicating a well-rounded personality beyond his professional commitments.