Ellen Spalding

Ellen Spalding is a seasoned professional with a strong background in sales enablement programs, collaborating with various internal teams to drive sales results and exceed expectations. She emphasizes customer value, aligning sales with marketing, and advancing sales teams towards more modern selling approaches.

Her achievements include developing strategic sales plays, designing on-boarding and coaching programs, implementing certification strategies, managing large-scale sales training events, and leveraging tools like Salesforce.com for sales processes. She also excels in solution and value selling skills training, content creation, and establishing enablement metrics.

Ellen holds a BS in Management Information Systems from Northeastern University. Her career includes roles such as Senior Sales Enablement Manager at Salesforce.org, Senior Enablement Manager at Marketo, as well as managerial positions at Salesforce, Autodesk, Adobe, and other tech organizations. She also has experience in partner program marketing and consulting in the sales and marketing domain.