Fordham Gabelli School of Business

Smith College

VP Marketing  & eCommerce + Chief Member - Driving Unstoppable Growth with Precision Data and Customer-Centric Innovation

Micron Technology

eCommerce Strategy & Growth 

Growth Stage B2B SaaS Technology Company 
Served as SVP, Marketing & eCommerce (contractor) to create, test, optimize, and commercialize an end-to-end solution for a high-growth SaaS company.

Leading Amazon Digital Agency, Seattle, WA
Served as VP of Marketing (contractor) to define brand identity and drive lead generation for #3 B2B2C digital agency in highly-competitive Amazon advertising space.

Draagonflie Consulting

Founder/CMO

Rsponsible for full-funnel marketing strategy, encompassing creative, marketing, and eCommerce initiatives. Drove online and offline marketing (radio, outdoor, OTT, cable, TV), email, social media, website design, data analytics, and customer engagement for a national furniture brand.

Scandinavian Designs

Head of Marketing & eCommerce

Led B2B digital agency offering marketing, data analytics, and SaaS solutions, catering to P/E investors and business operators in the car wash space.  Led team of 52 with 9 direct reports as well as managed cross-functional teams. Drove new product development and optimized organizational processes. Consistently achieved key objectives while assuming full P&L ownership

SUDS Creative

VP of Product Marketing, Operations & Strategy

Chief

Member

Built a greenfield eCommerce practice and expanded distribution for CPG brands from bricks and mortar retail to Amazon and other marketplaces. Defined positioning, value prop, assortment, pricing strategy, merchandising, advertising, and operational delivery. Led business development targeting B2B clients through segmentation, journey mapping, demand generation, and CRM.

Acosta

VP of Product Marketing & eCommerce Strategy

Served in senior leadership role with full channel P&L responsibility on B2B2C eCommerce business development and account management for Amazon, Walmart, Chewy, Target, and brand websites. Led eCommerce channel marketing and sales strategy, product development, merchandising, and digital marketing.

Hero Pet Brands

General Manager, Vice President of Marketing & eCommerce 

Led $10M B2C eCommerce business. Owned digital marketing and defined eCommerce roadmap for lean mid-market consumer brand. Responsible for SEO, SEM, display, retargeting, shopping feeds, affiliate marketing, social media marketing, business development, CRM, sourcing, merchandising, product management, eCommerce operations, mobile, customer service, business development, UX/UI, and design to drive LTV. Led offshore development, SEO, and social media teams.

SAMUELS JEWELERS- divsion of GITANJALI - The company was dissolved.

VP of Digital Marketing & eCommerce 

Owned Product Management and Product Marketing. Defined and built a greenfield B2B eCommerce practice into a profitable $16M business in its first year, positioning the company as the industry’s first to offer enterprise-tier omni-channel commerce and order management software, hybris and Manhattan Systems, to mid-tier brands with solutions spanning the entire commerce ecosystem, providing new consumer and business insights and scalability. The full suite of services included: web design, implementation, integration, hosting and support as well as order fulfillment, parcel delivery and returns management.  Customers included: Victoria's Secret, Balsam Brands, Rent the Runway, and Blue Apron.

Newgistics

Vice President of Product Marketing & Strategy 

Led the eCommerce business unit with full P&L responsibilities.  Defined brand vision and strategy, brand architecture and brand messaging, target audiences and user journeys for the eCommerce business unit. The digital brand identity was later expanded across the entire retail customer experience.

Elizabeth Hunter