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Miri Laufer
Head of Brand & DTC Marketing / Data Driven Customer Experience / Ex-Wix, Ex-Saatchi & Saatchi
Miri Patrenko Laufer is a performance-driven professional with extensive experience in marketing, eCommerce, and related fields.1 She currently holds the position of Head of Brand & DTC Marketing at Theranica Bio-Electronics Ltd., a healthcare technology company.12
Professional Background
Miri's LinkedIn profile showcases her expertise in various aspects of marketing and eCommerce. Her experience at Theranica demonstrates her involvement in the healthcare technology sector, particularly in branding and direct-to-consumer marketing strategies.1
Education
Miri Patrenko Laufer received her education from the Fashion Institute of Technology, which likely contributes to her understanding of branding and consumer-focused marketing.1
Industry Insights
Miri has shown enthusiasm for the healthcare industry, particularly its potential for compelling storytelling and branding. In a LinkedIn post, she expressed that "Healthcare is super sexy in terms of story and branding," indicating her passion for her work in this sector.2
Networking
As a professional in the marketing and healthcare technology fields, Miri is active on LinkedIn, where she engages with industry news and developments. Her presence on the platform allows her to connect with other professionals and share insights about her work and the healthcare technology industry.12