Miri Laufer

Miri Laufer is a performance-driven marketing professional with over 14 years of diverse eCommerce and marketing experience across tech products, consumer packaged goods (CPG), and consumer health products (CPHG) in the US and globally.

With a rich background working for Fortune 500 companies like Estée Lauder, Unilever, and Toyota, Miri has also contributed to high-growth businesses such as IT Cosmetics and the Wix eCommerce platform, as well as supported the growth of small and medium-sized enterprises.

As a hands-on, full-stack marketer, Miri excels in leading marketing and creative projects from inception to execution across multiple teams, focusing on customer-centric and data-driven approaches to drive value for both the customer and the business.

Having a background as a Creative Director, Miri leverages her skills to ensure the quality of every project she undertakes, overseeing various marketing touchpoints to deliver exceptional customer experiences and optimize conversions.

Passionate about fostering collaboration and teamwork, Miri advocates for a cooperative approach within organizations, believing in the power of cross-functional teamwork as a catalyst for success.

Miri's expertise spans across e-Commerce marketing, omni-channel operations, conversion rate optimization (CRO), customer experience (CX), CRM, data-driven customer journey insights, relationship marketing, market research, digital strategy, SEO, social media, content, paid search, influencers, budget management, analytics, project management, storytelling, branding, business development, and positive organizational change.

Having pursued education in Global Fashion Management and Visual Communications, Miri brings a unique blend of creative and strategic skills to her roles, which have included positions such as Head of Brand & DTC Marketing at Theranica Bio-Electronics Ltd., VP of Growth Marketing at myAir, and eCommerce Product Marketing at Wix.com, among others.

Miri Laufer is keen on expanding her professional network and connecting with like-minded professionals in the industry.