Miri Laufer

Miri Patrenko Laufer is a performance-driven professional with extensive experience in marketing, eCommerce, and customer experience.1 She currently holds the position of Head of Direct to Consumer & CX at Theranica Bio-Electronics Ltd.4

Professional Background

Miri has a diverse background that includes:

• Previous experience at notable companies such as Wix, Saatchi & Saatchi, and IPG.4
• Education from the Fashion Institute of Technology.1

Current Role and Achievements

At Theranica, Miri has been involved in significant developments:

• She was part of the team when Theranica raised $45 million in Series C funding in August 2022, led by New Rhein Healthcare Investors and supported by other venture capital firms.2
• Miri celebrated a milestone when Nerivio REN, a wearable device developed by Theranica, became the first non-pharmacological migraine treatment to receive commercial insurance coverage.3

Professional Qualities

Miri demonstrates a positive and proactive attitude in her work. She values team players and leaders who embody the "Let me take care of that" mentality, which she describes as an optimistic approach.5

Social Media Presence

Miri is active on LinkedIn, where she frequently shares updates about Theranica's achievements, industry news, and personal insights. Her LinkedIn username is miripatrenko, and she uses the platform to engage with her professional network and share content related to her work in the medical device and healthcare technology sectors.234