Elizabeth Buchanan

Elizabeth Buchanan is a seasoned technology and business leader with extensive experience in digital marketing, e-commerce, and business transformation. She currently holds several prominent positions:

Current Roles

• Chief Commercial Officer at Rokt: Buchanan has been serving in this role since June 2018, based in the Greater New York City Area.1

• Non Executive Director at S4 Capital Group: She has held this position since June 2019.1

• Board Member at Vital Voices Global Partnership: Buchanan has been on the board since November 2017.1

Professional Background

Elizabeth Buchanan has a diverse and impressive career history spanning over 25 years in the digital and marketing industries:

• OMD Worldwide: Served as President, Global Transformation & CMO from January 2017 to May 2018.1

• ROKT: Previously worked as Executive Director from December 2012 to July 2015.1

• The White Agency: Co-founder and CEO from 2003 to 2007.1

• Macquarie Group: Head of eMarketing from 2001 to 2003.1

• Yahoo: Head of Marketing Services from 1997 to 2001.1

Education

Buchanan holds a Bachelor of Arts & Bachelor of Law (BALLB) from Macquarie University, which she completed in 1994.1

Expertise and Influence

Elizabeth Buchanan is known for her expertise in:

• E-commerce marketing technology
• Digital experience optimization
• Business transformation
• Gender and racial pay equality in the workplace
• Board leadership

She has been featured in industry podcasts, sharing insights on scaling companies across multiple continents, implementing systemic gender and racial pay equality, and maximizing transaction value in e-commerce.23

Elizabeth Buchanan's LinkedIn username is indeed elizbuchanan, as mentioned in the query.1