Larry Weber

Larry Weber is a prominent American entrepreneur, recognized as the Founder and Chairman of Racepoint Global, an integrated communications agency based in Boston, Massachusetts. With over 40 years of experience in public relations and marketing, he has established himself as a leading figure in the industry, particularly in the realm of technology communications.

Career Highlights

• Racepoint Global: Founded in 2004, Racepoint Global focuses on shaping conversations for tech-forward brands. The agency has built a reputation for its innovative approach to public relations, particularly in the tech sector.12

• The Weber Group: Before Racepoint, Weber founded The Weber Group in 1987, which became one of the largest technology public relations firms globally. This firm was later acquired by the Interpublic Group of Companies, leading to the creation of Weber Shandwick, the world's largest public relations firm at that time.23

• Authorship: Weber has written six books on marketing and business leadership. His notable works include Authentic Marketing and his upcoming book A New Age of Reason: Harnessing the Power of Tech for Good, which addresses the integration of emerging technologies to tackle global challenges.145

• Board Memberships: He serves on various boards, including Pegasystems and the Massachusetts Innovation and Technology Exchange (MITX), which he co-founded. His involvement extends to advising governments on public relations strategies.23

Educational Background

Weber holds a bachelor's degree from Denison University and a master's degree from Antioch College in Oxford, England.3

Influence and Thought Leadership

Larry Weber is known for his insights into the convergence of technology and communications. He has been instrumental in helping both established and emerging companies navigate complex marketing landscapes, leveraging storytelling as a key strategy for engaging audiences with innovative products.12