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Eli Cohen
Head of Monetization at Freeletics 💪
Eli Cohen is a seasoned Product & Growth leader with a rich background in product management, marketing, growth, and monetization.
With experience from startups to Fortune 500 companies, including roles such as Head of Growth at Unacademy and Product at ESPN, Eli currently serves as the Head of Monetization at Freeletics.
At Freeletics, Eli leads a diverse team comprising marketers, data analysts, PMs, designers, and engineers to drive monetization outcomes for the B2C fitness subscription service.
His approach emphasizes customer-centric and data-driven strategies, focusing on fostering innovation and driving meaningful business impact.
Eli's educational journey includes studies at Reforge, Tulane University's A.B. Freeman School of Business, INSEEC Institute, and General Assembly, covering topics like Growth, Management, Finance, Legal Studies, and Product Management.
Over the course of his career, Eli has held various key positions such as Senior Product Manager - Growth at Freeletics, Head of Growth at Unacademy, and Product Manager roles at ESPN and TouchTunes Interactive Networks.
Additionally, he has diverse experience in program management, product marketing, investment research, and internships at esteemed organizations like Morgan Stanley Smith Barney.
Eli Cohen's professional mantra revolves around driving business success through innovative product strategies, effective monetization models, and strategic growth initiatives.