Head of Ads Monetization at Easybrain

Responsibilities:

* Defining and executing ads monetisation strategy for 20+ mobile games both on iOS and Android;
* Managing the team of ads monetisation mangers looking after ads performance and optimisations;
* Product Manager for internal Ads Module;
* Managing the team of 10+ engineers & QA managers; 
* Running A/B tests to make data driven decisions on ads strategy; 
* Collaboration with BI team on LTV calculation project.

Achievements:

* Built in-house Ads Monetisation team;
* Improved & Implemented internal Ads Module tool across all Easybrain titles;
* Built strong relationships with ad monetisation partners;
* Improved ads quality within our games resulting into higher product metrics.

Easybrain

Head of Monetization

I’ve been working at Apalon Apps for more then 5 years and managed to build strong advertising team that covers monetization, user acquisition and cross promo for more than 40 mobile applications. 

My responsibilities include:
* Managing 10+ people: Ads Monetization, User Acquisition and Cross-Promo teams;
* Defining global ads monetization strategy for 40+ apps both on iOS and Android platforms with global traffic;
* Defining user acquisition strategy across different platforms and GEOs;
* Working closely with development team to provide high quality advertising implementation;
* Working with BI team on LTV calculations project;
* Developing and building strong relationships with business partners;
* Cooperation with NY and Dublin offices in order to optimize processes and grow the business.

Achievements to highlight:
* Built star-team of 10 professionals;
* Increased ads revenue for more than 10x times;
* Integrated tech modules developed internally, that allowed to significantly improve ads revenue;
* Successfully implemented new ad formats and ad partners;
* Increased ROI+ spend across different channels for more than 5x times.

Apalon

Head of Advertising Department

Responsibilities:
* Working closely with product managers to define monetization strategy for each particular application;
* Providing ads specifications to development team;
* Analyzing ads performance and providing recommendations for improvements;
* Optimizing ads waterfall for each particular ad unit and country;
* Communicating with account managers to improve ads performance, get better business terms and participate in beta’s.

Ads Monetization Manager

Responsibilities:
* Working on cross-promo setup;
* Launching, managing and optimizing user acquisition campaigns on Facebook;
* Optimizing ads waterfall.

Kate Savitskaya