Noya Polliack

Noya Polliack is a B2C product growth marketing expert, specialized in the top four pillars that can make-or-break a business: User Acquisition, Conversion & Retention, Churn Prevention, and Data.

Noya has a strong background in various roles encompassing marketing strategies, user journey shaping, and monetization of the B2C startup departments, which enables her to deeply understand the complexities of various support streams (mobile apps, web), separating for the 4th one (data, which is top-notch).

In 2022, Noya led the growth, marketing & monetization operations of the B2C startups departments that consist of various support streams including user acquisition, retention & engagement, churn prevention, growth automation, marketing automation, department managing, data, product monetization, data, product marketing, brand and PR.

Prior to undertaking responsibilities at Rakuten Viber, Noya dedicated 5 years at Rakuten Viber (IM app serving 200M+ MAU), leading the growth marketing strategy and efforts, focusing on user acquisition, conversion & retention, churn prevention, engagement & monetization, department managing, market insight, marketing automation, data, product monetization, data, product marketing, brand and PR.

Before joining Rakuten Viber, Noya spent 4 years at AVG Technologies, being accountable for leading the growth marketing strategy and efforts, focusing on user acquisition, expanding on user acquisition strategy, enhancement & management, market leading automation, department managing, data, product monetization, product marketing, brand and PR.

Beginning her career at Accelmed, Noya dedicated 3 years at Accelmed, working closely on startup team building, mentoring startups - defining goals and strategy to get there.

Noya Polliack's educational background includes studying Law at Tel Aviv University and studying at The Open University of Israel.

Throughout her career journey, Noya has been an influential figure in the tech industry, focusing on defining goals and strategy to get there, defining goals and strategy to get there.