Eelco Haarsma

Eelco Haarsma is a seasoned professional with 20 years of experience in the energy sector, including 15 years in international roles across various countries like Kazakhstan, Oman, UAE, Russia, and Cameroon.

With 10 years of expertise in the international renewable energy sector, Haarsma has served in diverse capacities such as COO, entrepreneur, project developer, investment manager, salesman, and installer in locations like the Netherlands, Germany, and the UK.

Possessing a strong drive and passion for building successful businesses, Haarsma has been part of both major and minor successes in the industry, with the unfortunate experience of a failure with Econcern.

Since early 2018, he has been instrumental as the COO at Sunrock, a prominent solar PV developer and asset owner in the Netherlands, where he also plays a crucial role in driving international business expansion.

Haarsma values sustainability, evident in his personal life as he has made his house energy efficient and installed solar panels on his roof.

Educationally, he holds an MSc in Business Administration from Nyenrode Business University and a BSc in Agroproduct Management from Hogeschool van Hall Larenstein Velp.

His professional journey includes roles such as Geschäftsführer at Sunrock Deutschland, former COO at Sunrock, Investment Director at Emergya Wind Technologies B.V., and Investor at Virtuosolar among others.

Haarsma is open to connecting with individuals interested in joining Sunrock, emphasizing that drive and passion are key qualities he values over experience.