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ed schoenfeld
Operating Partner RedFarm & Decoy Restaurants
Ed Schoenfeld was a prominent figure in the New York City culinary scene, particularly known for his expertise in Chinese cuisine. He was the Owner and Operating Partner of both RedFarm and Decoy, two renowned restaurants located in Manhattan.
Background and Career
Schoenfeld's journey in the restaurant industry began in 1973, and over the years, he was instrumental in establishing more than 50 restaurants, many of which focused on Chinese food. His work at RedFarm, which opened in 2011, aimed to revolutionize Chinese dining by incorporating a greenmarket sensibility into its menu. The restaurant is celebrated for its innovative dim sum and modern interpretations of classic dishes.12
In 2013, Schoenfeld opened Decoy, a cocktail bar and restaurant located beneath RedFarm, which quickly gained acclaim for its Peking duck offerings.35 His approach emphasized high-quality seasonal ingredients and creative culinary techniques, often collaborating with Chef Joe Ng to craft unique dishes that blended traditional Chinese flavors with contemporary styles.24
Legacy
Schoenfeld was not only a restaurateur but also a culinary historian and educator, recognized for his deep knowledge of Chinese food culture. His contributions to the culinary landscape have left a lasting impact, making him a respected figure among chefs and food enthusiasts alike.27 Unfortunately, Ed Schoenfeld passed away in January 2022 at the age of 72, leaving behind a legacy celebrated by many in the industry.56