Dr. Nina Klaß is a prominent figure leading nextMedia.Hamburg, a public-private-partnership dedicated to nurturing the convergence of media and tech industries in the Hamburg metropolitan region of Germany. With a focus on building a sustainable economy and a strong society, Dr. Klaß collaborates with a wide array of partners including traditional firms, startups, institutions, and academia to drive innovation and create new products and business models through efficient methods. She is credited with successfully launching various notable programs like Media Lift, Content Foresight project, and the Prototyping Lab, which facilitate cross-innovation and technology development to address real-world challenges faced by businesses.