Don Lanham

Don Lanham is a seasoned professional with a robust background in the Consumer Packaged Goods (CPG) industry and consulting, having worked with major brands and companies like General Mills, P&G, Pepsi-Cola Company, L'Oreal USA, and many more.

With over 20 years of experience in senior roles, Don has managed national large format HQ accounts like Safeway, Supervalu, and Kroger, as well as regional accounts in the upper Midwest region, demonstrating strong leadership and account management skills.

His expertise spans across various aspects of CPG business, including joint business planning, trade promotion management, data analysis, P&L management, and new product launches, along with a focus on team building, employee training, and coaching.

Don's educational background includes studying Mathematics and Business at Ball State University, complemented by his professional journey that includes roles like Vice President of Sales at APANA, Regional Sales Director at Hitachi Vantara, COO at HER Enterprises LLC, and various other leadership positions in renowned companies.

Having a proven track record in sales, retail, and trade management, Don Lanham's experience in the CPG industry, coupled with his leadership acumen and strategic vision, positions him as a valuable asset in driving business growth and success.