Dmitry Gubanenkov

Dmitry Gubanenkov is a seasoned mobile marketing professional with over 10 years of experience in the gaming industry.2 He currently works at Space Ape Games, a London-based mobile game developer, where he holds the position of Marketing Manager.12

Professional Experience

At Space Ape Games, Dmitry leads user acquisition campaigns for various mobile games. Some of his notable projects include:

• Boom Beach: Frontlines: He currently manages user acquisition for this game.1
• Beatstar: He previously worked on marketing campaigns for this music-based game.1

Before joining Space Ape Games, Dmitry held marketing leadership positions at several other gaming companies:

• Kakao Games Europe B.V.
• ChimpWorks
• GamePoint1

Expertise

Dmitry is known for his expertise in several areas of mobile game marketing:

• User Acquisition: He specializes in running effective UA campaigns and competitive research.3
• Creative Strategy: Dmitry emphasizes the importance of a strong creative team in producing high-performing marketing content.3
• Audio in Marketing: He has highlighted the significant impact of audio choice in creative assets, noting that the right song can make a 10-20 times difference in Cost Per Install (CPI).1
• Influencer Marketing: Dmitry has experience in measuring the performance of influencer campaigns, particularly in attributing organic installs to specific influencers.1

Recent Projects

In 2023, Dmitry was involved in the launch of "Chrome Valley Customs," a new game from Space Ape Games.4

Dmitry Gubanenkov is based in the Netherlands and continues to share his insights on mobile game marketing through various professional platforms and events.13