Kenneth Wong

Kenneth Wong is the Senior Director of Revenue, Ads at Scopely, a leading mobile gaming company. With over 15 years of experience in the mobile gaming sector, he has developed a robust expertise in monetization, user acquisition, and advertising strategies. Prior to his current role at Scopely, Wong led monetization efforts at Hothead Games for nearly a decade, where he managed multi-million dollar user acquisition campaigns and honed his skills in analytics and marketing.13

In his position at Scopely, Wong focuses on integrating advertising strategies that not only enhance ad revenue but also contribute to overall game revenue, retention rates, and user engagement. He emphasizes the importance of understanding the holistic ecosystem of mobile games and tailoring ad strategies to meet the specific needs of different user cohorts.1 Wong is also actively involved in exploring innovative ad formats and leveraging AI to enhance user experiences within mobile advertising.15

Wong holds a degree from Simon Fraser University, which complements his extensive professional background in business analytics and strategic management.2 His contributions to the industry have made him a recognized figure among mobile monetization experts.4