Kenneth Wong

Senior Director of Ads Revenue at Scopely. Mobile Monetization Guru / Enthusiast.

Kenneth Wong is a seasoned professional with over 15 years of management experience in business analytics and strategic marketing, specializing in the mobile gaming and retail industries.

His expertise includes mobile monetization, user acquisition, advertising, UX/UI design, business analytics, strategic marketing, market research, market segmentation, CRM, and market intelligence.

Kenneth's educational background features a Bachelor of Business Administration degree with a concentration in Marketing and Finance from Simon Fraser University, and a Certificate Program in Web Intelligence from UBC.

He has held key positions such as Director of Revenue Operations at Scopely, Director of Research and Monetization, Senior Monetization Manager, Product Marketing Manager, and Business Intelligence Manager at Hothead Games.

Furthermore, Kenneth has previously worked as a Business Consultant/Certification Program Candidate at UBC, Senior Analyst at Best Buy Canada, Marketing Manager at Rogers Communications, and Marketing Analyst at various renowned companies like Rogers Communications, Please Mum, and TELUS ADVANCED COMMUNICATIONS.

Throughout his career, Kenneth has effectively managed multiple million-dollar user acquisition campaigns and significantly contributed to driving AdOps annual revenue over $10 million for a single product.