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Dipanjan Chatterjee
Forrester VP, Principal Analyst - SXSW2021 Speaker - Consumer, Brand, Growth, Tech, Culture - dipanjanchatterjee.com
Dipanjan Chatterjee is a prominent figure in the brand research practice at Forrester, a leading global think tank specializing in customer experience and technology. His insights are highly regarded and he is often featured in reputable publications such as Fast Company, Fortune, Guardian, NPR, New York Times, and Vogue.
With a diverse professional background, Dipanjan has held key leadership roles in consulting, managed retail operations at a Berkshire Hathaway company, and directed product and innovation strategies at a Fortune 50 corporation. He has also accumulated experience as a strategy consultant and investment banker earlier in his career.
Born in India, Dipanjan pursued his higher education in the United States, graduating magna cum laude in Economics from Amherst College. He transitioned from his Ph.D. studies at the University of Chicago to obtain an MBA in marketing and strategy.
His expertise spans various aspects of brand strategies, digital brand experiences, consumer perceptions, gender and marketing, diversity, inclusion, and the integration of brand, customer, and employee experiences. Dipanjan is a sought-after speaker at prestigious events like SXSW and Mobile World Congress.
Some of the notable brands and companies Dipanjan has advised include AbbVie, Bank of America, Coca-Cola, Microsoft, Nestle, Pfizer, Verizon, and YouTube. His functional focus includes marketing, strategy, brand management, global branding, insights, and customer experience.
Dipanjan Chatterjee's professional journey includes roles such as Vice President at Forrester, Senior Vice President at Global Brand Strategy (BAV Consulting), Managing Director at Concentrix Group, and Executive VP at Berkshire Hathaway. He has also served in various capacities at leading organizations like FedEx Kinko's, Booz & Company, and Morgan Stanley.
For more detailed information, please visit Dipanjan Chatterjee's website at www.dipanjanchatterjee.com. All opinions expressed by him are his own.