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Brendan Witcher
Executive analyst, advisor, and author in commerce and digital strategy
Who is Brendan Witcher?
Brendan Witcher is the VP & Principal Analyst for Digital Business & Strategy - North America at Forrester. He is a recognized expert on consumer behavior, technology trends, and digital engagement.12
Key Facts about Brendan Witcher:
- Trusted strategic advisor for 59 of the US Fortune 100 companies including 8 of the top 101
- Awarded LinkedIn's "Top Thought Leadership Voice" designation1
- Named a "Top 100 Global Commerce Influencer" by numerous organizations1
- Frequently speaks at global industry events and has been featured in various media outlets such as Bloomberg, CNBC, Marketplace, NPR, PBS, The Economist, Time and The Wall Street Journal23
- Author of books and articles on ecommerce, direct-to-consumer and retail2
- Teaches online courses on starting and scaling ecommerce businesses2
Witcher has over 20 years of experience in the retail and ecommerce industry, having held leadership roles at Guitar Center, Harry & David, and You-World Executive Training Services.1 He is known for his expertise in helping companies navigate the rapidly evolving digital landscape and deliver exceptional customer experiences.
Highlights
Jan 4 · martech.org
MarTech's ecommerce experts to follow