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    Brendan Witcher

    Executive analyst, advisor, and author in commerce and digital strategy

    Who is Brendan Witcher?

    Brendan Witcher is the VP & Principal Analyst for Digital Business & Strategy - North America at Forrester. He is a recognized expert on consumer behavior, technology trends, and digital engagement.12

    Key Facts about Brendan Witcher:

    • Trusted strategic advisor for 59 of the US Fortune 100 companies including 8 of the top 101
    • Awarded LinkedIn's "Top Thought Leadership Voice" designation1
    • Named a "Top 100 Global Commerce Influencer" by numerous organizations1
    • Frequently speaks at global industry events and has been featured in various media outlets such as Bloomberg, CNBC, Marketplace, NPR, PBS, The Economist, Time and The Wall Street Journal23
    • Author of books and articles on ecommerce, direct-to-consumer and retail2
    • Teaches online courses on starting and scaling ecommerce businesses2

    Witcher has over 20 years of experience in the retail and ecommerce industry, having held leadership roles at Guitar Center, Harry & David, and You-World Executive Training Services.1 He is known for his expertise in helping companies navigate the rapidly evolving digital landscape and deliver exceptional customer experiences.

    Highlights

    Jan 4 · martech.org
    MarTech's ecommerce experts to follow

    Related Questions

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    What are Brendan Witcher's top recommendations for companies looking to enhance their ecommerce experiences?
    Can you provide examples of Brendan Witcher's work with Fortune 100 companies?
    What awards or recognitions has Brendan Witcher received for his thought leadership?
    Brendan Witcher
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    Brendan Witcher, photo 2
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    Experience

    VP & Principal Analyst, Digital Business & Strategy - North America at Forrester
    Principal Analyst at Forrester, Director at Guitar Center/Musician's Friend, Senior Manager at Harry & David

    Location

    Needham Heights, Massachusetts, United States