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Pete Jacques
Principal Analyst, CX Index at Forrester
Pete Jacques is a seasoned professional with over 20 years of experience bringing consumer insights and experiences to business leaders to drive strategic decision-making.
His expertise lies in Customer Experience, Journey Mapping, Voice of Customer, and Design Thinking.
He excels in quantitative and qualitative market research, segmentation, brand metrics, and advanced statistical analysis.
With a background in Psychology, Pete has studied at the University of Connecticut, earning a B.A., M.A., and Ph.D. in Industrial/Organizational Psychology.
Pete has held key roles in reputable organizations such as Forrester, Lincoln Financial Group, Cigna, MassMutual Financial Group, LIMRA International, Baystate Health System, and Health New England.
His experience ranges from Principal Analyst to Director level positions, focusing on Consumer Insights, Customer Experience, and Voice of Customer programs.
Pete is a RIVA-certified focus group moderator and a skilled presenter, known for his ability to build superior experiences benefiting both consumers and businesses.
