Diana Lozada

Diana Lozada is a marketing professional currently serving as the Marketing Director for Regional Brands & New Categories at HEINEKEN MÉXICO.1 She has been in this role since March 2022, based in Monterrey, Nuevo León, Mexico.1

Career at HEINEKEN

Diana has a significant history with HEINEKEN, having held several positions within the company:

1. Tecate Brand Manager: From January 2016, she was responsible for:

   • Developing digital strategies for social networks, websites, and apps
   • Designing and implementing national music strategies
   • Overseeing projects aimed at reducing violence in Mexico
   • Managing national soccer and baseball platforms
   • Defining Tecate as an international brand and supporting its growth globally1

2. Portfolio Strategy - Project Officer: She held this position for 6 months in 2015, based in Saint Lucia.1

3. Consumer & Market Intelligence - Premium Brands: Diana worked in this role from January 2013 to June 2015, based in Mexico City.1

Education

Diana Lozada holds a Bachelor's degree in Marketing from Tecnológico de Monterrey, which she obtained between 2001 and 2005.1

Her extensive experience in brand management, strategic planning, and market intelligence within the HEINEKEN company has likely contributed to her current leadership role in marketing for regional brands and new categories at HEINEKEN MÉXICO.