Diana Footitt

Diana Footitt is the CEO and founder of Artemis Associates, a prominent reputation management consultancy based in Hong Kong. She established the firm in 2011, leveraging over 25 years of experience in Greater China and across Asia to provide strategic communication services for various clients, including ultra-high-net-worth individuals (UHNWIs), family-owned businesses, and multinational corporations.1 3 5

Under her leadership, Artemis Associates has developed a strong reputation for managing corporate reputations through five core practices: financial communications, issues and crisis management, visibility enhancement, training, and content development. The firm operates across multiple sectors such as luxury goods, financial services, technology, and healthcare.1 3

Diana Footitt's background includes significant experience in consulting during high-profile transactions and crisis situations. Her expertise has been recognized in the industry, including being featured in PR Week's Power List in 2014.6 She is fluent in English and has a deep understanding of the Asian market dynamics, which has been instrumental in the success of Artemis Associates.2 4