Des Amy Thomasson

Des Amy Thomasson is a self-directed and driven association leader with a strong background in revenue generation, membership retention, strategy, marketing, communications, and team leadership. She is known for her innovative thinking, project management skills, and expertise in developing and executing plans for nonprofit organizations. Des has a track record of success in managing multimillion-dollar campaigns, budgets, and advising C-level executives.

Des has achieved various successes, including developing strategic plans, partnerships, initiatives, and policies to grow memberships, overseeing volunteer leadership across multiple chapters, driving organizational restructuring for sales growth and customer service improvement, and leading sales teams to exceed budget goals.

Her expertise spans across membership sales, business development, retention, recruitment, conference and event planning, professional associations, nonprofits, digital and social media, content management systems, competitive analysis, research, marketing, branding, budgeting, revenue forecasting, content creation, storytelling, project and program management, sales metrics, go-to-market tactics, demand generation, lead generation, and public relations.

Des Amy Thomasson holds a Bachelor of Arts degree in Communication from the University of Missouri-Columbia. She has held key positions such as Executive Director/Vice President of Marketing and Membership at Affinity Strategies, Marketing Director at Congress of Neurological Surgeons (CNS), Director of Member Retention and Chapter Development at CSCMP - Council of Supply Chain Management Professionals, as well as various marketing and merchandising roles at companies including WESCO Distribution, DGI Supply, McMaster-Carr, and Klein Tools.