Amy Buchanan

Amy Buchanan is a highly motivated creative thinker and leader with over 16 years of experience in marketing, sales, and private club operations.

Currently serving as the Vice President of Sales & Marketing at Bobby Jones Links, she oversees sales and marketing initiatives for clients, collaborates with club teams to enhance member experience and drive revenue, and leads a talented marketing department.

Prior to her current role, Amy held positions such as Sales and Retention Director at ClubCorp's premier private clubs in Atlanta, Marketing Manager at ClubCorp, and Director of Sales at Polo Golf & Country Club at Sequoia Golf, showcasing her extensive experience in project management, acquisition marketing, branding, media, operations, and team leadership.

Amy's educational background includes an MBA in Business Administration from Reinhardt University McCamish School of Business, a BBA in Marketing from Georgia State University, and coursework in Political Science at Rutgers University, highlighting her commitment to continuous learning and professional development.

Her organizational involvement spans various roles in reputable companies like ClubCorp, Sequoia Golf, and Affiniti Golf Partners, where she has proven her expertise in private club marketing, operations, financial management, membership retention, customer service, event planning, and digital marketing, among other key skills.

Amy Buchanan's strengths lie in her ability to manage multifaceted marketing campaigns, drive strategic growth through member-centric initiatives, lead cross-functional teams, optimize brand development, and deliver measurable ROI in marketing and media tactics, making her a valuable asset in the world of private club operations and sales.

With a diverse skill set that includes project management, media buying, CRM, content creation, and campaign automation, Amy is well-equipped to navigate the complexities of the modern marketing landscape and drive success for her clients and organizations.