Amy Buchanan

Amy Buchanan, MBA, is the Vice President of Sales & Marketing at Bobby Jones Links, a position she has held since December 2019.1 She is a highly motivated creative thinker and leader with over 16 years of experience in marketing, sales, and private club operations.1

Professional Experience

In her current role, Amy oversees all sales and marketing initiatives for Bobby Jones Link's clients.1 Her responsibilities include:

• Writing sales and marketing plans
• Coaching field sales associates
• Helping clubs build plans to enhance member experience and drive revenue
• Leading the BJL support center marketing department

Previous Roles

• Membership Director (Sales + Retention) at ClubCorp (June 2016 - December 2019)
• Marketing Manager at ClubCorp
• Club Manager at Futren Corporation - The Ashford Club
• Membership Director at various golf and country clubs

Education

• MBA from Reinhardt University McCamish School of Business (2012-2014)
• BBA in Marketing, Advertising, and Sales from Georgia State University (2002-2005)

Skills and Specialties

Amy's expertise includes project management, acquisition marketing, capital improvement campaigns, brand development, member experience marketing, media buying, and private club operations.1