Deepa Iyer

Head of Market Research and Data Science at Fossil Group, Inc.
Summary
Deepa Iyer is an accomplished market researcher and data analyst with a proven track record of delivering value-added insights to major corporations. With over 16 years of experience in top-tier management consulting, high-tech, and retail industries, Iyer's expertise lies in customer insights and analytics. She has received several prestigious awards throughout her career, including the 2018 Genius Award for Data & Analytics Growth from the Association of National Advertisers and the 2018 Marketer of the Year Award in Market Research from the American Marketing Association for her work at Fossil Group, Inc.
Iyer is skilled in various statistical and data mining techniques, including clustering, factor analysis, and logistic regression. She is also proficient in using software such as SPSS, Sawtooth, and Modeller. Iyer has extensive experience in conducting qualitative research using bulletin boards and focus groups to identify customer emotions and product hurdles. 
Iyer has a Master's degree in Electrical Engineering and Marketing from the University of Texas at Arlington. She currently serves as the Head of Market Research and Data Science at Fossil Group, where she leads multi-country teams in building and growing long-term online communities of brand advocates. 