Eric McCandless

Eric McCandless is a highly skilled market research and insights professional with extensive experience in primary and secondary research, quantitative and qualitative studies, team management, and stakeholder communication.

Specializing in developing, conducting, analyzing, and reporting primary research, he excels in assessing consumer motivations, behavior, satisfaction, and experience. He is proficient in various research methodologies like message testing, product concept testing, segmentation, conjoint, and price optimization research.

Eric has a strong background in managing secondary research from sources like Burning Glass, Bureau of Labor Statistics, and internal company data. He is experienced in leading teams and collaborating with stakeholders to create strategic research plans and transform findings into actionable business insights.

With an educational background including an MS in Data Science from Southern Methodist University, an MA in Economics from George Mason University, and a BA in Mathematics from the University of Maryland Baltimore County, Eric has honed his research and analytical skills.

Having held roles such as Primary Market Research Specialist at W. L. Gore & Associates, Director of Market Insights at 2U, Director of Market Research and Analysis at CareFirst BlueCross BlueShield, Manager of Global Marketing Insights and Analytics at Wall Street Institute, Director of Market Development at The Baltimore Sun, Research Manager at The Washington Post, and Senior Analyst at Newspaper Association of America, Eric brings a wealth of diverse experience to the table.