Dean Aragón

Dean Aragón, with over 30 years of experience in marketing, is a visionary leader known for his ability to harness the power of brands by emphasizing their 'humanity'.

His career has seen him excel in competitive environments, driving turnarounds and market developments, while also focusing on inspiring and empowering high-performing teams.

With a personal brand purpose to inspire and liberate creative possibilities, Dean's belief in the importance of connecting with people shines through his work in both B2B and B2C markets.

Having held prominent roles such as Global Vice President at Unilever for various brands like Sunsilk and Dove, in addition to being the CEO & Vice-Chairman at Shell Brands International AG, Dean Aragón has a rich background in leading and shaping successful marketing strategies.

His educational journey includes studying Economics, Business Management, and Management at Ateneo De Manila University, among other institutions, further cementing his expertise in the field.

Dean's involvement with organizations like We Are Rival, WonderBill, and his tenure as a Lecturer at Ateneo de Manila University and Visiting Lecturer at University of Santo Tomas demonstrates his commitment to sharing knowledge and mentoring the next generation of marketers.

Dean Aragón's unique approach to marketing, coupled with his extensive experience and leadership skills, make him a revered figure in the industry, embodying the essence of a 'data alchemist' and 'human brands' advocate.