Kelly Smith

Kelly Smith is a seasoned business strategy and brand strategy leader with a vast array of experience in transforming organizations and boosting brands. With a strong background in executive coaching, employer branding, innovation training, and marketing plan support, Kelly has worked closely with C-Suite clients to drive organizational success.

In her role as a brand strategy leader, Kelly excels in creating new brands, revitalizing struggling brands, and enhancing already successful brands. She is well-versed in both B2B and B2C environments, specializing in areas such as brand equity, brand architecture, brand innovation, and consumer segmentation.

As a creative director, Kelly has spearheaded a variety of communication programs including marketing plan development, media planning, print and broadcast advertising, video production, digital content creation, and PR activities. Her knack for strategic messaging and design has set her apart in the industry.

Kelly is also recognized as an expert facilitator, adept at leading executive workshops, group ideation sessions, innovation workshops, and presentation training programs. She brings a wealth of experience in concept development and creative thinking to every project.

Beyond her professional roles, Kelly is a prolific writer, speaker, and guest lecturer, sharing insights on business strategy, brand strategy, and communication programs. Her diverse educational background and extensive work history reflect a deep understanding of the intricacies of the industry, making her a sought-after expert in her field.