Raphael Peck

Former CEO @ Brixton | Board Member I President Fanatics I CMO Oakley I SVP Under Armour

Raphael Peck is a notable figure in the apparel industry, recognized for his leadership role as CEO of Brixton, a Southern California-based brand known for its headwear and lifestyle products. He joined Brixton in March 2019, just before the onset of the COVID-19 pandemic, and has since focused on expanding the brand's market presence and enhancing its direct-to-consumer sales channels.1 4

Career Background

Before his tenure at Brixton, Peck held several significant positions in major companies:

President at Fanatics, Inc. (2013-2018): Here, he was instrumental in building a billion-dollar business and innovating the sports licensing sector.3 4
Chief Merchandising Officer at Oakley (2010-2013): Peck managed a substantial business segment across global retail and wholesale channels.3
Various roles at Under Armour and Adidas: His experience spans multiple leadership positions that contributed to his expertise in brand management and product development.3

Vision for Brixton

Peck's strategy for Brixton involved transforming it from its action sports roots into a broader Americana lifestyle brand. He aimed to diversify its product offerings while maintaining strong connections to action sports markets.2 4 Under his leadership, Brixton sought to expand its reach beyond California, targeting growth opportunities both nationally and globally.1 4

Recent Developments

As of January 2024, Raphael Peck has exited Brixton, with the company now searching for a new CEO. His departure marks the end of a pivotal chapter for the brand, during which he navigated significant challenges posed by the pandemic and shifting market dynamics.2 6 Scott Olivet, a board member at Brixton, acknowledged Peck's dedication and contributions during his tenure.2

Peck's leadership style emphasized adaptability and innovation, particularly in response to market disruptions caused by COVID-19. He highlighted the importance of liquidity during challenging times for businesses in the apparel sector.1 5

In summary, Raphael Peck's impact on Brixton has been significant, characterized by strategic growth initiatives and a commitment to evolving the brand's identity in a competitive landscape.