David Kippen, Ph.D.

David Kippen, Ph.D. is a prominent figure in the brand strategy industry and the co-founder, CEO, and Chief Strategist of Evviva Brands, a brand agency based in San Francisco and Edinburgh.1

Professional Background

Dr. Kippen has an extensive career in brand strategy and communications:

• He co-founded Evviva Brands in 2009 with partner Cate Newsom.2
• Prior to Evviva, he held several notable positions:
  • Vice President of Global Brand Strategy at TMP Worldwide
  • Manager of Communications at Stanford University
  • Director of Communications at Kaiser Permanente

Education

Dr. Kippen's academic background includes:

• Ph.D. in English/Rhetoric from Stony Brook University
• Bachelor's Degree magna cum laude in English Literature (British and Commonwealth) from San Francisco State University3

Expertise and Client Base

At Evviva Brands, Dr. Kippen specializes in developing brand strategies for various industries:

• Technology
• Energy
• Healthcare
• Fast-moving consumer goods (FMCG)
• B2B SMEs

His client portfolio includes well-known brands such as Alaska Airlines, Amazon, Coca-Cola, Dell, Disney, Google Fiber, Microsoft, and The Ritz-Carlton, among many others.1

Thought Leadership

Dr. Kippen is recognized for his insights on brand strategy, particularly in times of change. He has written about navigating brand pivots during uncertain times, emphasizing the importance of flexibility and clear communication of core value propositions.1

On LinkedIn, David Kippen's profile states that he leads the San Francisco-based team at Evviva Brands in developing brand strategy, brand positioning, and creative expression.4