Shazeeda Bhola

Shazeeda Bhola is a seasoned brand strategist and designer who currently serves as the Programmes Director at Firsthand, formerly known as Nucleus Impact.3 She has an extensive background in branding, sociology, and public issues, which she leverages in her professional roles.

Education and Academic Involvement

Shazeeda holds a sociology degree from Barnard College and a Master's degree in Brand Strategy from the School of Visual Arts (SVA).1 Her commitment to education extends beyond her own studies, as she continues to serve as a professor of Brand Strategy at SVA.15

Professional Experience

Throughout her career, Shazeeda has held several notable positions:

• Programmes Director at Firsthand (formerly Nucleus Impact)3
• Director of Strategy at The Nucleus Group4
• Brand Strategist and Designer with expertise in various fields

Achievements and Recognition

Shazeeda's work has been recognized in the industry:

• She received the Brand Master Award from the School of Visual Arts Masters in Branding Program in July 2016.1
• In June 2016, she was selected as a Speaker at the AIGA Fresh Grad Event, where she presented her graduate work on behalf of the Masters in Branding program.1

Areas of Expertise

Shazeeda's work focuses on:

• Designing communication strategies for health intervention and health literacy2
• Shaping and molding offerings in the world of social impact3
• Changing narratives, particularly in complex fields such as nuclear issues4

Her diverse skill set and experience in branding, sociology, and public issues allow her to bring a unique perspective to her role as Programmes Director at Firsthand, where she continues to make significant contributions to the field of social impact.