David Douglass

David Douglass is a seasoned digital marketing and technology expert based in the Greater Chicago Area, with over 30 years of experience in leadership and operational roles. He currently serves as a Principal at transformative digital consulting, where he provides strategic services focused on digital transformation, customer journey mapping, and digital marketing strategies for brands venturing into direct-to-consumer (D2C) eCommerce.

Professional Background

• Current Role: Principal at eCommerce and Digital Marketing Consultant (2020 - Present)
• Previous Experience:
  • Senior Director of Digital Strategy at Northwestern University's Kellogg School of Management (2022 - Present)
  • VP of Digital Marketing at Hyatt Hotels Corporation (2018 - 2020)
  • SVP of Digital Consulting and Analytics at GPO (2016 - 2018)

Expertise

David specializes in various areas including:

• Digital transformation
• Marketing strategy
• Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
• Customer acquisition and analytics

He is recognized for driving revenue growth through improved user experiences and data-driven decision-making, emphasizing the importance of diversity, integrity, and inclusivity in his leadership approach.1