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John Zoglin

IBM Cloud Division - Demand Generation, Digital Marketing, eCommerce & Web Analytics
Mountain View, California, United States
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John Zoglin is a highly accomplished digital marketing, lead generation, and eCommerce executive. With over two decades of experience in building and marketing world-class enterprise and consumer application sites, he has developed a wide range of competencies and experiences that set him apart in the industry. John is an expert in strategy and execution, social and mobile media/platforms, digital analytics, account-based marketing (ABM), customer experience optimization, SEM, SEO, and affiliate-driven sales, among others. He is also well-versed in A/B, multivariate testing, product marketing, branding, cross-functional team leadership, and email marketing.

John has achieved numerous accomplishments throughout his career. He created an agile IBM Demand Gen team with Ogilvy that reduced digital marketing cost per registration by over 25%. He also increased the average ROAS by 18% by applying disciplined, statistically-oriented testing for IBM clients, including three of the top five US department stores and other leading specialty retailers. Furthermore, John re-engineered global product management process, increasing the on-time delivery from 0 to 67% while quadrupling the budget to $28 million.

John earned his Bachelor of Arts degree from Harvard University and his Master of Business Administration (MBA) from Stanford University's Graduate School of Business. Over the years, John has held key positions in various organizations that have contributed to his professional growth. He served as Vice President, eCommerce at WIRED Digital, Director of eCommerce at Bay Networks and PGP, Vice President of eCommerce at Corel Corporation, Director of Customer Experience at IBM, and the President of Zoglin, Inc. He has also been a key team member in IBM global marketing operations for the Cloud and Data Science Business Unit.

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