Dave Norton

Dave Norton is the Founder and Principal of The Collaboratives, an initiative aimed at helping organizations create meaningful experiences through collaborative learning and research. He is also the founder of Stone Mantel, an experience strategy consultancy that works with prominent brands like Coca-Cola, Disney, and Target.13

Norton has a strong academic background, holding a Ph.D. and applying his research expertise to enhance customer experience strategies. His work involves conducting in-depth interviews and observations to ground consulting practices in specific, actionable insights.3 He emphasizes the importance of data-driven approaches in consulting, advocating for a model where consultants are also researchers.1

Through The Collaboratives, Norton facilitates programs that allow companies to study challenges collaboratively over time, employing design thinking to develop innovative solutions.4 This initiative reflects his commitment to fostering a community of practice among organizations seeking to improve their customer engagement strategies.12