Dave Cook

Dave Cook is an experienced marketing executive currently serving as Vice President of Marketing at Insight Partners, a position he has held since July 2023.1 Based in the San Francisco Bay Area, Dave's role involves advising scale-stage portfolio companies on marketing and growth strategies.1

Career Highlights

Previous Positions::

• VP of Growth & Self Service Marketing at Slack (May 2021 - April 2023)
• Head of Demand Generation and Growth Marketing at Slack (November 2019 - May 2021)
• Head of Growth Marketing at Plaid (January 2018 - November 2019)
• Vice President Marketing at MessageBird (August 2017 - January 2018)
• Head of Global Acquisition Marketing & Demand Gen at Dropbox (December 2015 - August 2017)
• Head of Global Online Marketing at Atlassian (January 2013 - December 2015)

Expertise

Dave Cook is described as "the complete consumer marketer" with expertise in:

• Consumer acquisition
• User experience
• Consumer research
• AB testing
• Social marketing
• Cross-selling

Notable Achievements

At Slack, Dave:

• Hired and mentored a 25+ person team across various marketing functions1
• Built enterprise marketing functionality from the ground up1
• Revamped lead generation campaigns and field programs1
• Re-launched slack.com with new messaging and content UX1

At Plaid, he:

• Joined as the 3rd marketing hire to build the Growth function1
• Managed various aspects of marketing operations, analytics, and lead management1

Throughout his career, Dave has demonstrated a strong track record in driving growth, building and leading marketing teams, and implementing effective marketing strategies across various high-profile tech companies.